'SAPPLE'
Summary
I co-founded SAPPLE, a premium artisan online retail brand that resonates with the modern consumer’s dual demand for sustainability and luxury, and built on principles of seasonality, locality, and craft.
I was responsible for the full creative direction, brand strategy, identity, packaging, Shopify ecommerce platform, photography, and go-to-market.
The brand attracted a loyal following and critical attention, but ultimately closed due to unsustainable product margins.
Client
Self-initiated Venture
Commissions
Creative Direction
Brand Design
Brand Strategy
E-commerce Website Design + Build
Graphic Design
Marketing
Photography + Video
Consumer consciousness and luxury are often at odds, SAPPLE stands as a pioneering brand that harmonises these elements.
As Creative Director, I approached this challenge holistically, steering SAPPLE with a strategy that encompassed every facet of brand and product development.
I have crafted a narrative of vision and voice, curating products and digital brand experiences that resonate with a more conscious and concientious society. Every element has been meticulously curated.
At the heart of SAPPLE’s innovation lies the AM/PM Philosophy. This philosophy transcends the conventional, crafting a sensory journey that aligns with the ebb and flow of our daily lives. This innovative approach not only distinguishes SAPPLE in the marketplace but also resonates with a growing audience seeking balance in their fast-paced lives.
