Journal

Thoughts on craft, intentionality, and the creative journey.

My Swimming and Sauna Routine

I swim 1.5 to 2km, four to five times a week. Usually early, around 7am, it's become the foundation of my swimming and sauna routine I rely on. Honestly, I started because my knees couldn't take running everyday anymore (LOL). I'm a top-heavy guy and swimming doesn't punish my…

Curate like nobody’s watching

I’m realising how much of my life is shaped by curation. Most people think curation is about taste. And yes, it is. But not in the way people talk about it online. It’s not just about ‘good taste’ or ‘aesthetic taste’ or taste that fits neatly into a mood board on……

Waiting for the Invite: On Belonging, Patience, and the Creative Journey

This is the start of something new. I’ve been thinking a lot about where I am in my career and the idea of belonging in creative circles. Here’s where my head is at:

Bio

I’m Josh Aarons, a Creative Consultant who spots gaps others miss and crafts creative work that connects people.

I’ve worked with organisations like BBC, Red Bull, and Sony Music, alongside independent artists, cultural creators, and ambitious founders.

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