'SAPPLE'
Summary
I co-founded SAPPLE, a premium brand built around seasonality, locality, and craft.
I developed the product concept (including the AM/PM Philosophy), created the brand identity, designed the packaging, built the e-commerce platform, and produced all photography and marketing content.
The brand attracted a loyal following before closing due to unsustainable product margins.
Client
Self-initiated Venture
Commissions
Creative Direction
Brand Design
Brand Strategy
E-commerce Website Design + Build
Graphic Design
Marketing
Photography + Video
SAPPLE was built around seasonality, locality, and craft. Premium ingredients, sustainable sourcing, no compromise on either.
At the heart of it was the AM/PM Philosophy. Morning products energised, evening products restored. It created a sensory journey that aligned with the ebb and flow of daily life, resonating with people seeking balance in a fast-paced world.
I led the creative work across the full arc – developing the brand identity, designing the packaging, building the platform, shooting the photography, and shaping the launch. Every element considered, nothing handed off.
The brand found its audience and generated real loyalty. The margins couldn’t support scaling, so it closed.
